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O lead nunca é indispensável

Texto jornalístico tem lead sempre, não importa o assunto, o tipo (hard news, entrevista etc.). Só alguns tipos (os talentosos) de jornalistas conseguem abrir mão do lead sem transformar sua abertura em nariz-de-cera ou lugar-comum.

Modelinho básico aqui no NY Times. O assunto? Homeless, mais lugar-comum impossível.
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